InfoTrends Provides Business Development Track for the Third Year at EFI Connect

WEYMOUTH, Mass.—October 20, 2015—InfoTrends is pleased to announce its participation at EFI's Annual Worldwide Users' Conference which will take place Jan. 19-22, 2016, in Las Vegas. InfoTrends will present four sessions which are designed to help owners, sales managers, marketing managers and sales representatives grow their business in wide-format, Web-to-print, and related value-added graphics services.

These sessions will be led by Barb Pellow, group director at InfoTrends, and Kate Dunn, director at InfoTrends. The sessions will include:

Building a Strategic Marketing Plan
A strategic marketing plan powers profitable business growth. Participants will learn the essential steps to building an effective marketing plan and will leave with a strategic plan outline that can get them started on retooling their business.  If business growth is not meeting your expectations, this workshop should get you moving in the right direction.

The Drive for Market Growth
There are a number of industry trends and market dynamics that will impact your business. This session will discuss growth opportunities, what’s hot and what’s not, and why. InfoTrends will share options for service providers based on extensive primary research, and look at the continuing impact of emerging technologies including online, mobile devices and social media. You will hear about application areas where service providers can easily transition their offerings to reap new revenue streams. You will learn about the evolving inter-relationship between print and digital products and gather ideas for transforming your business to align with these growth opportunities.

The Sales Differentiation
Sixty percent of customer loyalty is a result of not what you sell but how you sell it. Your prospects have changed the way they buy. Failure to transform your sales process results in decreasing margins and increasing attrition. Learn how your new sales process can help you differentiate your company, win more business and increase loyalty.

A Seven Step Plan for Sales Success
Failing to plan is planning to fail. We’ve all heard it before and yet most companies have loose or non- existent plans to manage their sales organization. Whether one rep or fifty, winning companies have thorough plans that help them find new business, sign new accounts and achieve their sales goals. Learn how manage your sales organization now and build a foundation for success for the future.

For more information or to register, please visit: www.efi.com/connect/.

About InfoTrends

InfoTrends, founded in 1991, helps technology vendors, their channels, and end customers understand market trends, grow their business, and improve their operations through a combination of deep subject matter expertise, innovative tools and data, and exceptional customer service. InfoTrends provides clients with a wide portfolio of market data, advisory services, private consulting, and custom content. InfoTrends focuses on how digital technology is transforming a variety of industry sectors including consumer and professional imaging, office document technology and services, customer communications and bill payment, commercial printing, signage and graphics, labels and packaging, and textiles & décor.

World headquarters are located in Weymouth, Massachusetts, with country offices and analysts residing in Japan, United Kingdom, Netherlands, Germany, China, and Israel.

Source: InfoTrends.