Huge Accordion Into Gate Poster Mailer – 60-Second Fold of the Week
This week's super-cool fold is a self-promotional mailer from Cavanaugh Press in Baltimore.
The piece was designed to show off some of their capabilities through a clever, oversized format and bold, colorful design. It was printed on their HP Indigo 10000 digital press, and was designed to use almost every square inch of the nearly 20x30˝ imageable area. Then, they folded the piece entirely by machine on their hi-tech Standard Horizon Digital Crossfolder AFC 566 F.
We think this promotional mailer is an outstanding exercise in creative formats, digital printing and automation for maximum impact and efficiency.
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.