HP Targets Multi-billion Dollar Graphics Arts Market with New Digital Printing Technologies

TEL AVIV, ISRAEL—March 10, 2008—HP today announced a landmark release of graphic arts technologies and products that improve the speed and reduce the cost of digital printing.

The rollout – the company’s most extensive graphic arts push to date – supports HP’s Print 2.0 strategy to capture more digital pages from the analog print market and enable printing customers to take advantage of new market segments and business opportunities.

Spanning high-speed inkjet production, offset- and photo-quality liquid electrophoto-graphic printing as well as large-format printing, the new offerings will be featured at drupa, the world’s largest printing equipment exhibition, in HP’s booth in Hall 8A, May 29-June 11, in Düsseldorf, Germany.

New products and technologies are being previewed this week at a Tel Aviv event for customers, partners, press and analysts. Highlights include:

• A high-speed 30-inch (762-mm) inkjet platform for high-volume production of books, transactional/transpromotional mail, direct marketing materials and newspapers.

• New HP Latex Printing Technologies that offer an environmentally responsible large-format printing alternative for a wide variety of outdoor and indoor applications.

• An expanded portfolio of HP Indigo presses, including the new HP Indigo 7000 Digital Press designed for high-volume print service providers and enhancements to the market-leading HP Indigo press 5500.

• The company’s first-ever graphic arts workflow portfolio – the HP SmartStream Digital Workflow Portfolio – which offers customers greater flexibility with specific solutions to address a broad range of market segments and application needs.

These solutions and others bolster HP’s efforts to target the estimated $663 billion print production page value opportunity projected for 2010.

“Today’s announcements further cement HP’s leadership in the graphic arts market, accelerate the analog-to-digital conversion and propel digital technology as a mainstream product offering,” said Stephen Nigro, senior vice president, Graphics and Imaging Business, HP. “These new technologies and products will change the digital printing industry in terms of value, volume and environmental footprint.”