Nonheatset Printers — Cold Webs Commercial
“Our sales representatives were dealing with significant competition,” says Emmet Rixford, press director at Penny Saver. “They felt we had to offer four-color printing on glossy stock to compete. We considered heatset equipment, but were reluctant because of both cost and space limitations. When Flint Ink came out with its UV ink at a reasonable cost per pound, we decided to install a system from Prime UV on our Goss Magnum press in 2005.”
In addition, they changed the publication format to create larger sections of more consecutive color. Currently, they run 16 pages of color, four in front and back, and an eight-page middle section. “The UV did exactly what we wanted, but sales haven’t taken off the way we wanted yet,” Rixford admits.
Unlike other cold web printers, Rixford says Penny Saver rarely prints for their customers, but will send out inserts for heatset printing. He cites efficiency as the reason they stick to one or two products.
Rixford notes, however, that their marketing department partners with communities to promote local festivals and events. “We’ll print their programs because we’re very conscious about Penny Saver participating in its communities. It’s value-added for our customers.”
New and Improved Color
Citing a different market picture, early last month the Wyoming Tribune-Eagle (WTE) announced a $14 million expansion of its headquarters and production center in Cheyenne. The expansion includes a new Uniset 75 press from MAN Roland to be installed next winter.
According to Scott Walker, vice president of marketing operations, advertiser demand for more and improved color was one of the main reasons behind the purchase. With 24 printing couples arranged in three 4-high towers, the three-pages-across, two-around Uniset will be able to print a 36-page paper with color on all pages, as opposed to today’s limit of eight color pages.