Nonheatset Printers — Cold Webs Commercial
“We found it necessary to start printing our real estate books with glossy covers,” Magee adds. “We also see increased revenue opportunities from expanding our special sections. Before, we had glossy covers on our special sections, but they were printed outside on a heatset web. Now, not having to go outside also gives us more sales time.”
“Coated stock sections or sections with coated covers are worth more to advertisers,” notes Michael Gehring, general manager of Eagle Web Press, Salem, OR. Eagle Web’s 4-high Goss Community S/SC units were equipped with Prime UV lamps three years ago.
“The first year, UV work represented 2 percent of our business; the second year it was 5 percent. We’re expecting 8 percent this year and 10-12 percent next year,” he reveals.
Although Eagle Web was built on printing weekly newspapers, today, catalogs, brochures, saddlestitched books, telephone books, college class schedules and magazines comprise about 80 percent of its work. The company also owns four publications directed to senior citizens. Most of these products benefit from the color and stock options made possible by UV.
“Since our sales are growing at 4-5 percent a year, we’re considering converting another 4-high to UV. That would make us even more competitive because we could run two webs of UV simultaneously,” contends Mike Schmidt, pressroom superintendent.
Remaining competitive was the motivation for installing a UV system at the Penny Saver’s, Vista, CA, plant—one of four plants in the state. Owner Harte-Hanks, of San Antonio, TX, is North America’s largest producer of shopper publications, with shoppers that are zoned into more than 900 separate editions, reaching in excess of 11 million households in California and Florida each week.
The Penny Saver, a 7x10˝ newsprint publication, has a weekly press run of 2 million copies, comprised of 160 individual publications. The Vista plant also runs a half-size monthly publication for the same circulation base.