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However, technology is only a tool. It's up to the printers to grow their own business, then reap whatever they sow.
Statistics show two promising areas: direct mail and catalogs. A heatset web printer needn't look any farther than the Printing Industries of America's 1998 Print Market Outlook, which shows that growth opportunities are out there. It's just a matter of cultivating the right ones.
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- Companies:
- Concord Litho Group
- People:
- Mike Coughlin
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