Heatset Web Printing -- Dead Set on Heatset

"We hold production meetings with supervisors from prepress to bindery to explain each customer's needs," Sand continues. "When we win a new account, the sales rep will tell everyone what that customer wants, how he wants it, and what type of special requirements he has. That's the type of customer service you have to provide in the '90s, not just to compete, but to survive."