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Once a printer has found success, Bracken says it should concentrate on growing business in that niche.
"Printers get in trouble when they stray from what they're good at, when they try to do something out of their comfort zone," he says. "Too many printers try to be all things to all people. Successful printers stick with what they do best and focus sales and service on improving quality and throughput."
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- Companies:
- Concord Litho Group
- People:
- Mike Coughlin
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