Growth of Digital Coupons Outpaces FSI Distribution by Tenfold
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Digital Coupons, Popularity by Product Category
For the first half of 2010, Ready to Eat Cereal was the most popular category for both online printable and coupons accessed via mobile apps, and was the 7th most popular category for coupons saved to loyalty cards. Dairy & Eggs was the top category for Save to Card coupons. The deeper variance in the top categories for Save to Card coupons compared to the other two lists is attributed to the fact that brands geo-target campaigns to areas where local supermarkets carry their products which results in a different set of coupons available for consumer selection.
Digital Coupons, Popularity by State
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