Growth of Digital Coupons Outpaces FSI Distribution by Tenfold
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In addition, 33.4 percent of those who print digital coupons have a college degree (up from 30.4 percent in 2008), compared to 28.9 percent of those who use newspaper coupons and 26.1 percent of the general populace.11 Also, adults with college degrees are almost twice as likely to have used coupons in the past six months as those who didn’t graduate from high school.12
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