Growth of Digital Coupons Outpaces FSI Distribution by Tenfold
Representing 20.8 percent of the U.S. population, 46.4 million American consumers are now using online coupons, up from 40.2 million in 2008.4 Of the 46.4 million online coupon users, 12.9 million do not read any part of the Sunday newspaper, an 18 percent increase over 10.9 million in 2008.5
Additionally, indicative of trends in the consumer vernacular, Internet queries for coupons and related terms increased on search engines. Specifically, searches on Google for “Printable Coupons” increased 67 percent over a year ago.6 In addition, coupons are increasingly speaking up in the social media conversation, where consumers are sharing them within their networks and brands are using them to entice and reward Likes and followers. In a report by Razorfish, the number one reason consumers followed a brand on Twitter or Liked a brand on Facebook was access to exclusive deals or offers.7 Coupons.com has helped many leading brands with their social media presence, generating millions of coupon prints and encouraging millions of Likes and other engagement objectives.