Growth of Digital Coupons Outpaces FSI Distribution by Tenfold
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Demographic of Digital Coupon User
Data shows that users of digital coupons have higher household incomes and are better educated than users of newspaper coupons and the general population, dispelling the perceived low-brow stigma of couponing.
Consumers who print digital coupons have an estimated average household income of $96,000, a 14 percent higher income level than the U.S. average.9 Interestingly, adults with household income of over $100,000 are twice as likely to have redeemed coupons printed from an online source than adults with household income less than $35,000.10
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