Fortusis Unveils Kwik Kopy Brand Relaunch and New Division Targeting Larger Firms in B2B Print Segment
Fortusis announced the relaunch of its venerable Kwik Kopy brand. Since its founding in 1967, Kwik Kopy ascended rapidly to become one of the largest and most respected print companies throughout its storied fifty-plus-year history. Today, Kwik Kopy is ready to take on another fifty years with renewed energy and industry focus.
“The 2022 relaunch will inaugurate a new era for Kwik Kopy,” said Daniel Oblad, President of Fortusis. “We will position the company as a community-oriented provider of professional quality print services. We look forward to providing everyone from individual patrons to local businesses with exception print work that inspires.”
To mark the next generation of Kwik Kopy, parent company Fortusis unveiled a new logo for the brand. The redesigned logo showcases the iconic “running man” logo, reimagined with a dynamic new design for the exciting road ahead.
In addition to the Kwik Kopy relaunch, Fortusis announced the launch of an all-new division called KKP. With an emphasis on B2B (business-to-business) printing, KKP will target a broad scope of businesses, including larger firms with print fulfillment requirements that are more demanding. KKP is ready to take on the rigors of commercial printing. In this arena, high-volume turnover with consistently high quality is appreciated and outright expected.
“KKP has what it takes to serve the B2B print segment,” said Keith Rogers, Marketing Director of Fortusis. “Combining advanced technology with over half a century of old-world craftsmanship, we will deliver high-volume B2B print with exceptional quality that will become a hallmark of KKP.”
The print industry has seen its fair share of challenges over the past two years. Still, Fortusis remains optimistic that the relaunched Kwik Kopy and all-new KKP divisions will capture more market share as they work in unison to target a wider swath of the print market.
“Despite the hurdles that we face in the current environment, we remain steadfast in our commitment to the Kwik Kopy and KKP brands,” said Curtis D. Cheney, Chief Executive Officer of Fortusis. “The decades of invaluable experience, in-house production systems, and our highly-talented staff inspire confidence in achieving our grand vision for our Kwik Kopy and KKP divisions.”
Fortusis is working to transition all thirty-eight existing Kwik Kopy locations to embody the new branding, with more sites launching this year.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.