Fold of the Week: Mic Drop Fold Idea
Here’s a truly outstanding concept and design for a brochure – it's layered, and folded, and stitched and quietly confident. However, this piece goes way beyond the aesthetic.
You really have to see it to understand just how great it is, but here are a few highlights:
- The stepped, layered cover really makes you want to explore what's inside. The covers set the narrative and draw you in.
- The words, images, Gate Fold center spread, and overall style gives an intimate look at the school and its students, and highlights their uniqueness.
This piece is truly perfection — a total mic drop. You cannot miss this episode.
How was this brochure produced?
Folding Style: Stitched Booklet with Closed Gate Insert
Design: 160over90
Print Production: The Phoenix Group / Philadelphia
Client: Choate Rosemary Hall
Dimensions: 7.75 x 10.875" Folded
Paper: 80 lb Rolland Enviro Cover/Text
Printing: Printed 4/4 on a UV press
Finishing: Trim, Score, Fold, Jog, Saddle Stitch
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
