Fold of the Week: Try Flipping This Fold!
This week, I want to show you a different way to look at the wrapped accordion — FLIPPED! Yes, that's right. We're going to look at it in both directions and completely change the user experience.
Here’s what’s great about this idea:
- It’s a machinable format that can act like a brochure, or like a booklet with one simple flip — and it doesn’t affect the production cost or difficulty at all.
- You can get a “booklet-style” brochure without the binding, just by looking at this classic format a little differently.
I hope this week's great idea makes you look at all of your "go-to" folds a little differently. Thanks for watching.
How was this brochure produced?
Folding Style: Wrapped Accordion
Sample #1: Tiffany & Co.
Size: 4.75 x 4.75 " folded; 37.75 x 4.75” flat
Paper: 100 lb McCoy Silk Cover
Sample #2: General Motors
Size: 7 x 9 " folded; 62.875 x 9” flat
Paper: ~80 lb Silk Coated Cover
Sample #3: The Grove School / Premier Press
Size: 6.25 x 9 " folded; 72.5 x 9” flat
Paper: ~80 lb Uncoated Cover
Production: Printed 4/4
Finishing: Score, Fold
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
