Fold of the Week: Booklet, Poster, or Both?
Today I’m sharing three examples of a format called the Broadside Booklet fold. It’s a chameleon of a format that presents as a booklet without any binding mechanism, and transforms into a poster.
Here’s what's great about this week’s big idea:
- It’s a folded format with a simple score and slit that can be folded by machine, which makes it a "Low Budget Wonder" in my book.
- It’s a format that is great for text or image heavy content, which makes it unique. Use it for Zines, booklets, brochures, maps, direct mail, self promo, and just about anything you can think of.
I hope you like the episode. Thanks for watching. I’ll see you next week.
How was this booklet produced?
Folding Styles: Broadside Booklet Fold
Sample #1: GMC Yukon
Sample #2: Brodock Printing for John Clang
Sample #3: Horizon Hobby
Paper: ~80 lb Text
Finishing: Die-cut/Score, Machine Fold
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
