Fold of the Week: Two Ways to Add Dimension
A few highlights:
- You'll be impressed by how different the two examples are, and how they are equally dimensional, impactful and creative.
- I'll demonstrate how the placement of the first fold on a Double Parallel directly affects the user experience.
Today's episode is a great example of how a low budget format can be transformed into something really special with a bit of creativity. I hope you find it as inspiring as I do.
How were these pamphlets produced?
Folding Style: Double Parallel
Design (both samples): PLAY Creative Design
Sample #1: Credit Union of America
Print Production: Regal Printing Company
Size: Folded: 3.875 x 9"; Flat: 15.5 x 9"
Sample #2: LEGACY Retirement Communities
Print Production: Barnhart Press
Size: Folded: 4.625 x 5"; Flat: 18.5 x 5"
Paper (both samples): 80 lb Coated Cover
Finishing: Die-Cut/Score, Fold
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.