Fold of the Week: Hybrid Formats that Slay
Hi! I’m back this week with four hybrid formats that I think you’ll find very interesting. Hybrid folds feature the distinctive characteristics of at least two different folding styles.
Here’s what’s cool about hybrids:
- You can creatively combine your favorite elements of different folding styles to get one new, blended format that meets all of your design and content needs.
- This hybrid exploration will prove that there really are no rules in format design. You can use a tried-and-true folding style, or make up something that is uniquely your creation.
A hybrid approach can be a great way to get exactly what you want. Thanks for watching — I appreciate you.
How were these brochures produced?
Folding Style: Hybrid
Sample #1: Jen Kozak for Children's National Health System
Sample #2: Mercury Print Productions, Inc.
Sample #3: ECHN Foundation with Allied Printing
Sample #4: Rolland
Finishing: Score, Die-Cut (samples 1, 2, and 4), Fold
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
