Elevate Print Podcast: Equality and Equipment Sales with James Wheeler

By Deborah Corn

If you sell equipment, products, or services this podcast may shock you into creating a new business team that focuses on women and minority-owned print businesses … and I hope it does!

In this episode of the #ElevatePrint Podcast, me and co-hosts Keeana Barber, Aaron Selmon, Dante Hamilton speak to James Wheeler, Chief Operating Officer at WDB Marketing, about minority-owned business strategies for equipment acquisition and challenges they face.

We also discuss the importance of OEM and industry vendor diversity training, the value of creating programs for small businesses with less buying power, and how supporting and investing in the Black community creates an equitable ecosystem now, and for the future.

Listen Long and Prosper!

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Deborah Corn Author's page

Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr, delivering printspiration, education, and resources to print and marketing professionals around the world. Through her site, speaking engagements, live and virtual events, Podcasts from The Printerverse, PrintFMradio.com, and ProjectPeacock.TV, she connects the industry to ideas that drive business forward. Deborah is the founder of International Print Day and Executive Director of Girls Who Print, a global nonprofit supporting women throughout their print and graphic arts careers. She also draws on 25+ years as an agency print producer to help companies build stronger customer relationships. Explore the Printerverse at PrintMediaCentr.com