EFI Increases Customers’ Profit Potential with new Variable Data Opportunities

EFI’s recent VDP developments include:

PODi Applications Forum

EFI, a PODi Executive Member, is a silver-level sponsor of the Sixth Annual PODi Application Forum, an educational, three-day event dedicated to digital printing and personalized marketing. The conference covers the technology as well as the business strategy for companies involved in digital printing and the marketing opportunities for digital print personalization. EFI will showcase its powerful, innovative VDP solutions, and Kathy Wilson, EFI director of product marketing and strategy and PODi marketing chairperson, will present the PODi Best Practices Awards session.

EFI Launches Fiery FreeForm Kit

Demonstrating the company’s commitment to helping customers incorporate VDP for business growth and increased profits, at the PODi Application Forum EFI will launch the Fiery FreeForm Kit, designed to help customers implement VDP. EFI’s Fiery FreeForm is powerful variable data technology built into every Fiery server. Unlike other personalization solutions, no special software is required when customers use the EFI Driver included with Fiery servers. To help customers immediately get started with VDP, the Fiery FreeForm Kit includes examples they can use to show their customers what is possible with personalized marketing campaigns. The examples may be edited to use as the basis for VDP jobs. Also including sample databases and instructions, the Fiery FreeForm Kit offers an ideal way for customers to learn how VDP works.

Industry First - EFI Fiery Servers Pass PODi PPML Test Suite

EFI is the first company to have passed all of the tests in PODi’s PPML test suite. PPML is an open, interoperable, device-independent standard that enables the widespread use of personalized print applications in high volumes. EFI’s having achieved 100 percent success across all of these stringent tests ensures that customers using Fiery color digital print servers have the highest possible levels of quality, flexibility and ease when printing personalized material on demand at high volume.