EFI Increases Customers’ Profit Potential with new Variable Data Opportunities
FOSTER CITY, CA—Jan. 23, 2007—EFI (Nasdaq: EFII), the world leader in color digital print servers, superwide format printers and inks, and print management solutions, today announced several recent developments supporting the company’s intent to drive the ubiquity of variable data printing (VDP), which represents a significant new revenue stream opportunity for its customers. EFI will have a major presence at the PODi (Print On Demand Initiative) Applications Forum, which will be held Feb.12-14, 2007 in Anaheim, CA, where the company will launch the Fiery® FreeForm Kit, a new tool to help customers implement personalized, one-to-one marketing campaigns. And in an industry first, EFI recently passed all of the tests in the PODi PPML (Personalized Print Markup Language) Test Suite.
EFI’s VDP initiatives are in line with the company’s objective of providing innovative, industry-leading solutions that help customers thrive in the dynamic, demanding print industry. Because offering VDP enables EFI customers to realize business growth and increased profits, EFI is committed to providing an open VDP solution tailored to each customer’s individual needs, and to introducing customers to VDP’s potential.
The EFI Fiery color digital print server, with more than 14 million users, offers unparalleled color quality, open VDP workflow flexibility, and expert-level tools for graphic arts professionals. EFI collaborates with the leading personalization software vendors and supports such VDP languages as industry standard PPML, Fiery FreeForm™, and a host of legacy proprietary languages, ensuring that the Fiery server readily integrates into existing workflows and delivers consistency regardless of whether the job is VDP or non-VDP. Because the Internet is an easy way for EFI customers to work with their customers on one-to-one marketing projects, VDP is incorporated into EFI’s web-to-print solutions, including Digital StoreFront™ and the PrinterSite® family of products. These integrate with EFI Fiery and Print MIS solutions, creating an efficient, profitable way for EFI customers to handle the increased business VDP makes possible.