EFI Increases Customers’ Profit Potential with new Variable Data Opportunities

“With EFI VDP technology, our customers are able to add tremendous value to their service offering and add a new revenue stream,” said Kathy Wilson, director of product marketing and strategy, EFI. “Their customers realize the increased response rates of personalized, one-to-one marketing campaigns and are willing to pay a premium for that impact. We’re driving the adoption of VDP because this value-added capability provides market opportunities that improve competitiveness and profitability for EFI customers.”

Availability

Fiery solutions and Digital StoreFront are sold through EFI’s OEM partners. The PrinterSite family of products is available directly from EFI. The Fiery FreeForm Kit is available via download at www.efi.com/freeformkit/

Additionally, EFI offers a free tutorial booklet, “The ABC’s of VDP” to explain the basics and will offer VDP-focused sessions at EFI Connect, the industry’s largest annual users’ conference (June 10-13, 2007 Wynn Las Vegas). EFI’s VDP customer success stories are published at efi.com, and several EFI VDP case studies are included in PODi’s Best Practices in Digital Print database.

More information regarding EFI VDP solutions is available at www.efi.com/products/production/fiery/other/vdp/ and at 800-875-7117.

About EFI
EFI (www.efi.com) is the world leader in color digital print servers, superwide format printers and inks, and commercial and enterprise print management solutions. EFI’s award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company’s robust product portfolio includes Fiery® digital color print servers; VUTEk superwide digital inkjet printers, UV and solvent inks; industrial inkjet printing systems, print production workflow and management information software; and corporate printing solutions. EFI maintains 23 offices worldwide.