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They're not "dumb bunnies," either. In fact, more than half of the respondents have college degrees, 9 percent possess advanced or post-graduate degrees, and almost 25 percent have attended some college. A mere 4 percent have only a high school diploma. But, since print buying requires specialized training, the majority learn their trade from on-the-job training (see charts below). Also, their involvement with all aspects of a print job is high, including the initial budgeting process, scheduling and distribution.
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