Interestingly, the use of digital printing output is still relatively small, but continues to make inroads among some print buyers. Nearly half of the respondents report that digital printing accounts for 19 percent or less of their print buys. At the other end of the spectrum, 22 percent indicated that 80 percent or more of their print purchases are digital. Of all those jobs, few require variable data.
In terms of awarding contracts, more than one-half indicate they single-source jobs less than one-third of the time, even though 13 percent say they do virtually all of the time. When they do single-source, the primary criteria used include schedule turnaround time and familiarity with the supplier, followed by the job being a reprint or the size of the job. On competitive work, 92 percent generally solicit from three to five quotes. In terms of printer selection criteria, quality is paramount, followed by price and on-time deliveries.
The full report is available for $99. Call (248) 354-9200 or e-mail Printing Industries of Michigan President Nick Wagner at email@example.com. You'll find it to be money well-spent.