Edinboro Offset — Imaging Ingenuity

And the end result for Edinboro?

"The response was phenomenal," answers Morgan, who anticipates annual sales of $2.7 million. "We physically doubled last year because of this technology."

In addition to the Horizon BQ-440 binders, Edinboro has added a Linotype-Hell (Heidelberg Prepress) Herkules imagesetter and a six-color Heidelberg Speedmaster press to its operation—the latter of which was obtained at PRINT 97.

And if recent success is indicative of future achievement, Edinboro's growth potential is unlimited. "The agency that we dealt with was a direct mail firm," says Morgan, "and it sent invitations out to bid on this project it called 'matched mailing.'

"We had a 47-way match; the best response they could get from a direct mail printer was a five-way match. We see applications for this bindery capability all over."

Edinboro is modest about its ingenuity. "We were challenged; we basically walked into it up front and were asked to solve a problem," declares Morgan. "If you're given that kind of free rein and you have creative people, there isn't any limit on what you can come up with."

—Carolyn R. Bak