Edinboro Offset — Imaging Ingenuity
Two weeks later, Edinboro presented to its customer a 47-page, 4x9˝ perfect-bound book, with three coupons per page. Ecstatic over the result, Nynex refined the product even further, designating that each book should contain coupons toward the front relevant to the geographical area in which each customer resided.
"We devised a way of imaging web-to-web all of the variable information," explains Morgan. "The job contained over 500 rolls. We modified some web sheeting equipment with a camera system that read the bar codes on the web to keep a 100-percent guarantee on the integrity of the data going into each book."
A Perfect Complement
In a final stage of development, Nynex wanted to add seven pages of extremely high-quality offset printed material toward the front of each book. Edinboro devised a way to insert the pages, then concentrated on the booklet's cover.
"We flat-printed 400,000 covers, diecut the cards into them and imaged the numbers into them," explains Morgan. "Then we brought them to Standard Finishing Systems' perfect binder, which we equipped with an [Inspectron] camera system to read the infeed of the cover and the text."
The Standard Horizon BQ-440 binder was a perfect complement to Edinboro's Heidelberg presses and the bar-coding system. The machine, which produces up to 1,000 quality binds per hour, features automatic air suction cover feed with miss- and double-detection, variable milling depths and a vacuum paper dust extractor. The BQ-440 is designed for single-person operation, and takes up roughly one-third the space of similar equipment.
The Horizon's compact and flexible design, which facilitated use of the add-on cameras and computers used with the bar coding, was especially attractive to Edinboro. Morgan was so pleased with the binder's performance that he quickly purchased two additional machines and is planning to add an in-line three-knife trimmer.