drupa 2012 World Tour: 60 drupa Events in 40 Countries
DÜSSELDORF, GERMANY—Sept. 16, 2011—Presentations and press conferences in Chicago, Manila and Tokyo signal the start of the crucial phase of the drupa 2012 World Tour. Between now and February 2012, around 60 drupa events will take place in more than 40 countries. The event format ranges from trade press conferences for smaller groups and half-day industry workshops to presentations with several hundred participants.
“The drupa World Tour is an important component of our entire marketing mix consisting of PR, press relations, advertising campaigns, direct mailings, online campaigns and sponsoring“, stated Manuel Mataré, project director of drupa 2012. “This way we reach the drupa visitors directly and can provide them with the latest information concerning drupa 2012. Of course, in a direct dialogue it can also be determined what the interests and requirements are. This, in addition to personal visitor advertising, is an especially valuable advantage of the drupa events.
“When the drupa World Tour comes to an end, the ‘drupe ambassadors’ will have flown more than 237,000 air miles—equivalent to traveling six times around the globe.”
drupa 2012: The focus is on the future of printing
In addition to current trade fair facts, the World Tour presents a preview of the industry’s megatrends, which will be shown at drupa from May 3-16, 2012, in Düsseldorf, Germany.
“The future of printing lies very clearly in the areas of packaging, printed electronics (RFID) and digital print with personalization. Especially package printing will play an ever increasing role in the future,” explained Dr. Markus Heering, managing director of the Association for Printing and Paper Technology within the German Engineering Federation (VDMA).
While traditional markets are close to being saturated, the printing market in the emerging countries is developing very dynamically. In Asia, the volume has increased from Euro 133 billion to Euro 168 billion and in China alone it has doubled to Euro 49 billion—and these dynamics are continuing. Market research institutes estimate that the printing volume in China will increase to Euro 70 billion by 2014.