drupa 2012 World Tour: 60 drupa Events in 40 Countries
“The future of printing lies very clearly in the areas of packaging, printed electronics (RFID) and digital print with personalization. Especially package printing will play an ever increasing role in the future,” explained Dr. Markus Heering, managing director of the Association for Printing and Paper Technology within the German Engineering Federation (VDMA).
While traditional markets are close to being saturated, the printing market in the emerging countries is developing very dynamically. In Asia, the volume has increased from Euro 133 billion to Euro 168 billion and in China alone it has doubled to Euro 49 billion—and these dynamics are continuing. Market research institutes estimate that the printing volume in China will increase to Euro 70 billion by 2014.