Double Accordion Poster Brochure: 60-Second Fold of the Week
This week's spotlight shines on a stylish and bold call for entries for the AIGA Minnesota Design Show. Designed by Little & Company and produced by the team at Smartpress, the brochure is an Accordion into Accordion Poster Fold that opens to reveal a wall-worthy design on each side.
The coordinating custom envelope is printed inside and out, serving as an extension of the brochure. Guaranteed inspiration.
How was the Double Accordion Poster Brochure produced?
Folding Style: Accordion into Accordion Poster
Design: Little & Company / Minneapolis, MN
Production: Smartpress / Chanhassen, MN
Client: AIGA Minnesota
Paper: 100 lb Uncoated Text (both pieces)
Size: Folded: 6" x 9"; Flat: 24" x 18"
Printing: Brochure and Envelope printed 4/4 on an HP Indigo Digital Press
Finishing: Score, Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
