Digital Install--After the Sale
Torok credits Agfa's Fast Start program with arming Padgett with the right tools to better market on-demand digital printing. "Fast Start has been the necessary key to our own education and the ability to get a sales force behind something new and be excited about it."
Designed to help in the marketing of on-demand digital printing, via the Chromapress, Agfa developed Fast Start, a marketing development program that empowers Chromapress users with a series of sales tools and a marketing plan. Sales tools include cost calculation software—that generates the cost per page for any total job run on the Chromapress, as well as a detailed overview of labor, equipment and all consumable costs. The sales tools also found in Agfa's Fast Start program include on-demand information strategy software and a tutorial for sales staff new to selling digital output.
Under marketing, the Fast Start package includes a self-assembled box for brochures and prints up to oversized A3, and an envelope suitable for small quantities, samples and proofs. Business plan software, designed to assist new Chromapress owners with analyzing the business potential for their new digital presses, is also included in Fast Start, as is a Chromapress color guide and multimedia presentation kit, featuring user testimonials on variable-data and distributed printing.
Additionally, Agfa provides its Chromapress users with a variety of support materials outside the scope of the Fast Start program—chiefly the Chromapress Users Group Internet address (www.chromapress.com), where Chromapress owners worldwide can have discussions and transactions relative to the Chromapress.
"Agfa recognized the importance of providing market development support to adopters of our Chromapress digital color printing systems very early in the development of this technology," Agfa's Orchant reports. "FastStart incorporates customized consultation with each customer to integrate digital printing into their business in the very best way possible—this is an evolving partnership that will continue to create profitable new applications."