Digital Install--After the Sale
The moral of this story: If you are shopping for an innovative digital prepress or digital color printing solution, it might prove wise to shop for more than the technology itself. Putting proactive training and marketing support on your buying list may result in not only a smart technology purchase—but also a sound business plan and, ultimately, the profits to prove it.
Pick Your Digital Prepress Partners Wisely—
And Make Them Sweat!
Allen J. Dunn, senior product development manager for electronic imaging devices, Fujifilm, tackles the topic of vendor relationships, evaluating technologies—and the art of asking the right questions.
Every customer operation is unique. Being unique has its advantages, but it's also very challenging for system integrators, manufacturers and for the customer himself.
A customer might ask: What type of solution can fit into my environment, whether it be commercial work and packaging, short-run digital printing, computer-to-plate, computer-to-film or even web-page design. What will give me an edge?
Anyone who has been involved in the digital game for any period of time knows the challenges of keeping up with technology—the concerns with buying technology and having it obsolete before it's delivered, installed and sometimes operational.
Knowing what the latest and greatest products are and what is coming down the pike is a daunting task—we have meetings about it, seminars to understand it and trade shows to sell it. Let me share a way to cut through a lot of the trials and tribulations of advancing the learning curve for digital technology—ASK QUESTIONS! You must ask the right questions to get the right answers—do not assume that any particular prepress technology provider will automatically cover all the ground you need or want them to cover, when a new digital prepress device is arriving at your loading dock door.