In addition, we envision the need for enterprises to print customized, tailored documents close to their final destination. A network of certified digital printers would provide that capability, again with the standard of excellence for which HP is known.
PI: Are there other benefits that new Indigo buyers and/or current users can expect to see from HP's increased involvement?
McGlynn: We are looking forward to working with the current Indigo installed base to both learn from those customers and help them grow their businesses. We are exploring several alternatives to effectively market the potential of digital printing to those who create documents. We've already touched on the idea of a trial program to prove what digital printed documents can do—for example, to improve response rates.
Another idea is a series of regional seminars targeted to corporate marketing organizations, ad agencies and designers to educate them about the power of digital printing.
We also expect our user community to benefit from the work we are doing at the enterprise level. As enterprises put together unique, tailored applications, they will be helping us define how to best produce digitally printed documents. We will then share this expertise with our printer customers to help them sell some of their existing clients, which tend to be smaller corporations (in comparison to HP's key enterprise accounts).
We will have a commercial printing-focused consulting group that will be able to implement these packaged applications on a smaller scale very cost effectively.
PI: To what extent will the consumables and front ends be integrated or standardized across HP's color printer/proofer and press lines?
McGlynn: At this point there is no specific synergy to standardize the consumables among the different organizations, though we do have an excellent consumables infrastructure that can help us optimize manufacturing and distribution of products.