HP Technology Aids Share-a-Coke Soft Drink Campaign
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To create a strong, durable label, able to withstand the fast speeds of U.S. bottling lines, a new substrate and a laminate construction replaced the original media and varnish overlay technique used in Europe. Coca-Cola red ink was reformulated to accommodate the new substrate, and the updated color was maintained across all U.S. print providers’ HP Indigo digital presses to ensure color consistency worldwide, upholding Coca-Cola’s strict brand standards.
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- Companies:
- Hewlett-Packard
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