HP Technology Aids Share-a-Coke Soft Drink Campaign
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Using targeted consumer demographics data and variable data printing, HP worked with Coca-Cola to segment the production lanes of its HP Indigo WS6000 series digital presses to produce varying run lengths of each name based on U.S. regional demand.
"Coca-Cola is at the forefront of one-to-one marketing, engaging consumers and increasing shelf appeal with digitally printed personalized labels and packaging," said Yishai Amir, vice president and general manager of the Americas Graphics Solutions Business at HP. "HP Indigo digital printing technology offers brands like Coca-Cola a unique value proposition to connect with people in a more meaningful and measurable way with the quality and productivity to support campaigns of any size."
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- Companies:
- Hewlett-Packard
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