HP Technology Aids Share-a-Coke Soft Drink Campaign
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" 'Share a Coke' would not be possible without digital printing, and it gave Coca-Cola the unique ability to engage in one-to-one communication with customers," said Scott Biondich, group director for Sparkling Packaging and R&D Equipment Development at Coca-Cola North America. "Label production for this highly complex campaign required meticulous attention to variable data, consistent productivity and flawless color management. HP Indigo was the clear choice because of its proven print quality, productivity and strong global network."
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- Companies:
- Hewlett-Packard
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