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Sid Chadwick
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7) Preparing materials for “new buyers.”
Buyer turnover is a primary cause of customer attrition. Developing a renewed working relationship with new buyer personnel is required if customer turnover is to be reduced. Sales reps should stay on the road, and usually aren’t the best at organizing such programs. A CSR trained in organizing “new buyer program” materials will not only improve the sales rep’s productivity, but also impact customer retention and future revenue streams.
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Sid Chadwick
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