By
Sid Chadwick
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
6) Obtaining updated customer profiles.
This entails gathering names, titles and e-mails for company communications (including self-promotion) to a target account’s “enlarged buying centers.” Most graphic communications organizations do not have an updated mailing list or e-mail directory. More importantly, the design of that directory does not call for “the enlarged buying center,” which includes your target account’s president, CFO and director of sales and marketing, along with the buyer’s assistant and supervisor.
0 Comments
View Comments
Sid Chadwick
Author's page
Related Content
Comments