Charging Fees Like the Airlines –Farquharson/Tedesco
What they do: Charge for seat selection. Unless you want to run the risk of sitting between two sweaty Betty's, you'd better be ready to shell out an average of $15 to preselect your seat. Oh, and if you want to upgrade your seat, get ready to pay $25 to $55 extra.
What printers can do: By putting your manufacturing schedule online and color-coding it like they do, you can let your customers choose the date and time they want their jobs produced. Suggested charge: Midweek, mid-day production slots four weeks out, free. Anything sooner than that goes for $25. Per day. As for upgrades, okay, we have this one already, don't we? We call it, "The rush job."
What they do: Charge for same-day flight change. Let's say you arrive at the airport and want to take an earlier flight. You will pay roughly $25 on most airlines.
What printers can do: When the job is ready, call the client and say that it will be there at 5 p.m. If the customer wants it any sooner, charge $10 per hour.
What they do: Charge for in-flight food and beverages.
What printers can do: The obvious opportunities here are to split the bill for all client lunches and dinners, as well as to put vending machines and/or snack bars in your lobby and conference rooms. That way, while customers wait for press proofs and changes you can maximize a profit opportunity while simultaneously reducing the amount of extraneous changes.
What did we miss? Charges for unaccompanied minors, pets, pillows and blankets amongst other things. The list of additional charges is long and getting longer as the airlines think of new ways to drive revenues and profits. And they're not alone. Banks are constantly looking to follow their lead, most recently seeking to charge their clients for access to their own money if they use a debit card.