Charging Fees Like the Airlines –Farquharson/Tedesco
The airline industry has undergone a fascinating evolution in the last 25 years. Legacy airlines were outsold, undersold, out hustled and out marketed by a new breed of discount airlines—a trend that aided in the bankruptcies and mergers of the former and a blooming of the latter.
Who will be our innovator? Who will be our Jet Blue? Our Southwest? Our AirTran? Where will you be when this revolution happens?
The reality is that printers provide a phenomenal amount of ancillary services without charging ancillary and obscene fees. We quote, prepare, print, package, ship and invoice a job for just one fee.Customers can order online or call us and they can place an order for free! Heck, we'll even send someone out to meet with them personally if they so desire. When a client needs it faster, we accommodate.
No customer request is too crazy or outrageous and we would never think of showing a client the door for using their smart phone at our facility. Ours is a 500+-year-old industry built on quality and integrity. We charge a fair price for our services and, until printing presses come with wings and seats, we will continue to under promise and over deliver with that same quality and integrity. But that doesn't mean there's no room for a Richard Branson to step up. Get pondering...
By the way, your Printing Impressions account has been charged $25 for reading this article and an additional $50 if you enjoyed any part of it. However, reading Bill and T.J.'s blogs at PIworld.com is still free. For now.
Enjoy the flight! PI
—T.J. Tedesco, Bill Farquharson
About the Authors
T.J. Tedesco is team leader of Grow Sales, a 16-year-old marketing and PR services company. He wrote the newly-released "Direct Mail Pal 2012" and seven other books. Contact Tedesco at (301) 294-9900 or e-mail firstname.lastname@example.org. Bill Farquharson is the president of Aspire For (www.AspireFor.com). His Sales Challenge can help drive your sales momentum. Contact Farquharson at (781) 934-7036 or e-mail email@example.com.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.