CBS, PepsiCo and Time to Use Video in a Print Ad
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"We're thrilled to launch our patented VIP™ technology with advertisers like CBS and Pepsi," says Americhip, Inc. CEO Tim Clegg. "This is exactly the type of application we had in mind when we developed this technology."
In addition to the VIP promotion, the CBS/Pepsi Max "Monday to the Max" campaign also encompasses client-integrated on-air, online and outdoor promotions and several events. Elements include:
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