CBS, PepsiCo and Time to Use Video in a Print Ad
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• An array of Network "Monday to the Max" promotional spots, some of which will include a "Thirsty for Comedy?!" tag
• A Los Angeles-based premiere party event with celebrities from CBS's Monday comedies joined by a mix of stars from the Network's additional primetime series
• A cbs.com Pepsi Max-branded microsite featuring interviews and red carpet excitement from the premiere party, a "Monday to the Max" comedy trivia game and a social viewing room for CBS's primetime series
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