CBS, PepsiCo and Time to Use Video in a Print Ad
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
"This is an extraordinary way to refresh how we interact with consumers," said Frank Cooper, chief marketing officer, portfolio brands, Pepsi-Cola North America Beverages. "We're constantly seeking new ways to reach and connect with our core audience, and, as part of this groundbreaking alliance, we're utilizing technology that's both surprising and engaging. Most importantly, we're adding value in the right context through a combination of great content and innovative partners. Pepsi Max's ‘I'm Good' spot plays well with the upbeat, irreverent voice that defines CBS's Monday night comedy lineup — putting it directly into the hands of a key demographic target — readers of Entertainment Weekly's Fall TV preview issue."
0 Comments
View Comments
Related Content
Comments