CBS, PepsiCo and Time to Use Video in a Print Ad
"We're bubbling with excitement over CBS's partnership with Pepsi Max and our first-time ever use of video in a print ad," said George Schweitzer, President, CBS Marketing Group. "Pepsi Max is a great brand and a perfect fit for our Monday night comedies and new dramas. Since we're always thirsty for the newest marketing innovation, we're thrilled to be unveiling the inaugural use of an interactive Video in Print technology in Entertainment Weekly's popular Fall TV preview issue. The best way to sample our terrific new programs is to see previews — and it's never been accomplished in a print ad… until now. EW is the ideal venue for this ground-breaking Video in Print ad, which is entertaining in its own right and is particularly well suited for their media-engaged readership."