In this episode of Printing's Alive, Warren Werbitt is joined by Jessica DeCola to discuss the Sheet for Brains initiative, emphasizing the importance of mental health in the printing industry. They explore strategies for attracting and retaining new talent, the significance of company culture, and managing generational differences. Jessica shares her transition from vendor to printer and the support she receives from her new employer. The conversation highlights the role of social media engagement, particularly LinkedIn, and the emotional impact of Sheet for Brains sessions. The episode concludes with insights into Jessica's new role at Blooming Color, their services, and her passion for her work.

00:00 Welcome and Guest Intro

00:42 Why Sheet for Brains Exists

04:42 Mental Health and New Talent

08:43 Building Culture That Sticks

11:06 Listening to Employees

12:53 Switching Sides to Blooming Color

17:58 Culture in Action on the Floor

20:11 Connecting Staff With Customers

21:31 Employee Social Video Strategy

23:16 LinkedIn Basics For Sales

25:54 Sheets For Brains Breakthroughs

28:24 Therapy Tools And Mindset

32:08 Finding The Right Therapist

33:33 Blooming Color New Role

34:40 Shop Capabilities And Equipment

37:10 Motivation Culture And People

38:29 Wrap Up And Final Thoughts

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