Brodock Press--Hidden Treasure
ROI Factors
"As far as return on investment, I factor in producing good product in a short amount of time. My profitability is up and each customer gets a quality job," Weagley adds. "The Perfection folder has a very positive infeed, which allows operators to run harder and handle difficult folding stocks. Also, if we're doing perfing or slitting, the register is right on and it holds—so we're able to do different things that make for a quality project. The machine features a cone system, instead of marbles, on its cross-carriages. The Perfection folders are mark-free and run very fast, which enables us to operate at much higher speeds."
And while productivity is a sought-after attribute for commercial printers of all sizes, Falatico points out that being part of a larger printing conglomerate isn't for everyone. "Craig Brodock is steadfast in his philosophy that bigger is not always better," she says. "We have made a conscious effort to remain independent. This allows us to remain intensely focused on unsurpassed customer service.
"Combine that with state-of-the-art technology and craftsmanship, and you have a formula that works. This philosophy pervades the entire Brodock organization."