Brodock Press--Hidden Treasure
These two value-added services reflect the progressive thinking of the younger Brodock, whose father taught him the value of a happy, fully satisfied customer. Barb Falatico, marketing director for Brodock Press, uses terms such as "progressive mindset," "proactive," "customer focused" and "commitment to excellence" to describe her boss.
"Craig follows in his father's footsteps in being a perfectionist," Falatico notes. "He embodies and demands perfection from all levels of Brodock Press. His commitment to our customers is relentless; hence, 'We know no limits' is not just a slogan, but a daily vigilance to exceed the expectations of our clients."
Aside from local accounts, a significant portion of Brodock Press' customer base includes Fortune 500 companies—Tag Heuer, Pfizer Pharmaceutical, Prudential, New York University and the Museum of Modern Art—which demand printing performance commensurate with their professional standing.
It is apparent that Brodock Press has not disappointed; last September the company garnered eight awards in five different categories in the PIA's Premier Print Awards and has earned the most PIA awards of any New York state printer and third most in the Northeast over the past five years. Brodock also snared two gold, two silver and a bronze award at the International Association of Printing House Craftsmen 1999 "Best of the Best" Awards.
"Our client base is well aware of the level of high-quality printing that equates to the Brodock brand," Brodock states. "This works as an ongoing impetus for us to seek new methods to meet and exceed their expectations."
In order to meet the challenges of such clientele and reap the accolades, Brodock Press embarked on a $10-million expansion over a three-year period. It culminated with the acquisition of prepress equipment, including an Approval XP4 proofing system from Kodak Polychrome Graphics and a Scitex Lotem platesetter and Brisque IV for computer-to-plate (CTP) production.