Bridging Communications Launches with Legacy in Ground-Breaking Advertising in Production Printing
Although the production printing industry has enormous challenges, there is a new company eager to face those challenges. Bridging Communications Inc. (BCI) was launched in early 2022 with one of its main intentions to bring a new perspective to the advertising and marketing issues unique to production printing.
BCI was born out of Gigante Vaz Partners, an advertising agency in New York City with a 25-year history of accomplishment in production printing. Over the course of its experience, working as global agency of record for print brands such as Ricoh, Savin, Gestetner, Lanier and EFI, Gigante Vaz witnessed and exploited virtually every evolution in the printing business. Whether it was the conversion from black and white to color in office printing or the arrival of the integrated printing eco-system on the production printing floor, Gigante Vaz crafted ground-breaking advertising and communications programs to take advantage of the opportunities.
When Gigante Vaz closed its doors at the end of 2021, the agency was re-formed and re-named under new management as Bridging Communications with the new agency retaining the expertise in and dedication to production printing.
Jim McHugh, formerly the President of Gigante Vaz and the Founder and President of Bridging Communications, said, “Our over 25 years of experience serving the production printing industry means that no other agency can offer the range of insight and expertise of Bridging Communications. Like both our clients and the prospects for our client’s services, we live and breathe production printing every day. Our record of achievement, innovation and extreme focus on client-service is second to none. We offer both OEM marketers in the production printing space — and production printers themselves — a full range of advertising and communications services with insight informed by 25 years of experience at affordable costs.”
Bridging Communications services include advertising, both traditional and all forms of digital, strategy and message development, media planning and buying, branding (both strategy and identity) and market research. Its lean structure enables it to offer all its services with less layers, greater responsiveness, and lower costs.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.