A Big, Bold and New Look for Dome
SACRAMENTO, Calif. - September 15, 2017 - Big, bold and new! Dome comes full circle with its strategic plan to revolutionize its business including a new face on its brand identity. Dome has a 103-year history and there are bound to be changes in such a great time span.
Since 1914, Dome has remained relevant by evolving with the market; from engraving to commercial lithography, and beyond. “Removing “printing” from our name and giving a fresh new look to our logo signifies the continuous evolution of our brand. The products and services that we offer today cannot be simply put into a box or just be about print,” remarks Tim Poole, CEO and Partner.
As previously announced, Dome is merging its five facilities and expanding into a newly renovated 320,000-sq.-ft. operation in Sacramento’s McClellan Park.
“We felt the move was the perfect opportunity for a refresh,” states Bob Poole, CMO and Partner. “Our marketing team has performed a masterful facelift on our branding that reflects the bold moves we are making. Bold as in color, having a strong and vivid appearance, but also bold meaning, confident and courageous. That speaks for itself.”
Misha Pavlov, Dome’s president, also added, "A new logo is a sure way to show the world we are making serious changes. Since the beginning of the year it has been our goal to revolutionize Dome, and lead the market. Our new logo is an outward representation of what we’re doing inside our business. Big, bold, new, and ready to dominate.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.