Exhibiting sponsor Rods and Cones will feature new Alwan HPM technology at Dscoop Edge, the HP Indigo user conference taking place in Long Beach, California May 14-17. HPM maximizes the HP Indigo’s built-in EPM (Enhanced Productivity Mode) option by providing the highest quality, fastest, CMY color reproduction attainable on the Indigo. Importantly, the effective productivity increase using HPM is 16% -- double the increase achieved using any other EPM solution, or EPM alone. HPM is available with Alwan ColorHub Server.
“Alwan’s HPM generates CMY matches to CMYK and brand colors with astounding accuracy and exquisite results, all while saving time,” says Jason Tempestini, managing partner, Rods and Cones. “Some of our Indigo customers are locking into regular EPM production because of HPM. It’s a gamechanger.”
The ideal companion to the Indigo’s EPM option, HPM checks every incoming PDF file to ensure it will print successfully in CMY mode. Those that pass are optimized for CMY printing; those that don’t are optimized for CMYK.
Alwan’s HPM technology is powered by the color management developer’s patented and award-winning core technologies, Dynamic DeviceLinks and Hydra. With Hydra inside, operators can automatically preflight, sort files, and print more jobs in CMY with the most accurate and up-to-date DeviceLink profiles specific to their HP Indigo at the time of processing.
HPM Doubles EPM’s Productivity Increase to 16%
The EPM option allows the HP Indigo to print CMY without K, which HP says can increase productivity by 33%. Interviewed printers using EPM agree that the average number of files that can be printed in CMY is about 25% of printed jobs, because there are always some files that cannot be printed in CMY. Therefore, the effective productivity increase overall is 25% of 33%, which is 8%.
However, by using its exclusive core color technologies and every specific HP Indigo’s color profile at the moment of processing, HPM is able to double the number of “EPMed” files, increasing effective productivity to 16%.
Return on Investment
HP Indigo with EPM – 8% effective productivity increase
If an HP Indigo is producing $1,000,000 in revenue per month, using the press’ EPM option would return an additional $80,000 in revenue per month.
HP Indigo with EPM and HPM – 16% effective productivity increase
If an Indigo is producing $1,000,000 in revenue per month, using the press’ EPM option with HPM would return an additional $160,000 in revenue per month. The printer would therefore pay for HPM, which is available in Alwan’s ColorHub server for color-managed automation, in the first 5 days of use.
Elie Khoury, president of Alwan; and Jason Tempestini of Rods and Cones will be available during Dscoop Edge to meet with HP Indigo users who are interested in HPM and other Alwan solutions. Interested parties should inquire with Rods and Cones, at (510) 255-5035 or info@rodsandcones.com.
“We’re excited to be Rods and Cones’ guest at Dscoop,” says Elie Khoury, president and founder of Alwan Color Expertise. “Jason’s team comprises some of the most highly experienced color workflow integrators in North America. We look forward to meeting more of their customers in Long Beach.”

Alwan Hydra technology was applauded in an exclusive publishing collaboration between a New York-based publisher, the Vatican Museums, and the prestigious Italian publisher Scripta Maneant. The project, the 3 - volume “La Cappella Sistina,” features what art critic Katie Rothstein says are the “most precise images of the artwork ever produced,” and as Smithsonian Magazine said, “(renders) paintings by Michelangelo, Sandra Botticelli, Perugino and others on a 1:1 scale with 99.4 percent color accuracy.”
Meet Elie Khoury, Alwan president and founder, at Dscoop Edge
Khoury is world-renowned for his 30+ years’ experience and work in the color technology field. In addition to founding Alwan Color Expertise in 1997, he was the founder and head of the French delegation to ISO TC 130. Khoury is also actively involved in shaping the future of printing standards. As French National Representative to ISO/TC 130, Khoury is recognized and listed as a Contributor to ISO 12647: Process control for conventional printing, and ISO 15339: Printing from digital data across multiple technologies.
Khoury is also recognized and listed as Editor and co-Editor of the following international standards: ISO/TS 10128: Methods of adjustment of the color reproduction of a printing system to match a set of characterization data; ISO 18620: Tone Reproduction Curves Adjustment; and ISO 19302: Color conformity of printing workflows.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.