Founded in 1980 and headquartered in Norfolk, Nebraska, Marathon Press is a leading U.S. commercial printer known for delivering high-quality printed materials and marketing solutions for education, business, and commercial clients nationwide. As order volumes and customer expectations for speed and accuracy increased—driven in part by evolving workplace demands and digital transformation—the company invested in HP’s Intelligent Automation Solutions adopting HP Site Flow, part of the HP PrintOS Intelligent Automation ecosystem, and HP Indigo printing technology to unify data, automate workflows, and gain complete operational visibility. This integration has transformed Marathon Press’s production efficiency, growing the business by 60% while enabling greater precision, scalability, and performance across its operations.
Maximizing the Power of HP Indigo Presses Through Intelligent Automation
At the heart of Marathon Press’s production floor is a robust lineup of HP Indigo digital presses, including the HP Indigo 100K, HP Indigo 12000 and 12000HD, and HP Indigo 7900. Each digital press delivers exceptional quality, colour accuracy, and versatility across a wide range of commercial applications. These presses form the foundation of the Marathon Press’ premium print offering, enabling everything from short-run marketing materials to complex, data-driven campaigns with precision and consistency, which are key capabilities in today’s dynamic, hybrid work landscape.
To unlock the full potential of this industry-leading press portfolio, Marathon Press integrated HP Site Flow, which automates every stage of production, from order intake and batching to scheduling, tracking, and fulfilment, creating a seamless connection between systems, devices, and teams. This end-to-end visibility and automation are essential for print businesses adapting to the pace and complexity of the Future of Work.
Empowering Growth and Control
The visibility and automation delivered by HP Site Flow streamlined operations and accelerated business growth. “Over the last seven years, we have managed to grow our business by roughly 60%” said Max Alewel, Owner, Marathon Press. “The speed to market with HP Site Flow has changed our business completely. For example, customers who print ten different book types, now have the ability to deliver at speed. With HP technology we were able to onboard this customer in less than two weeks. This was from initial onboarding to live orders – a process that would have previously taken up to two-months.”
By maximizing workflow efficiency and enabling better use of production resources, Marathon Press has expanded its capacity and customer base exponentially. What was once a traditional print operation is now a fully connected, intelligent production floor, built to meet the demands of a hybrid, digitally enabled workplace and ready for the next decade of growth.
“HP Site Flow gives Marathon Press the control and clarity to run smarter, not harder,” says Joan Perez Pericot, VP and General Manager, HP Industrial Print Software & Solutions. “By connecting data and automating workflows, Marathon Press has unlocked new levels of productivity and agility proving how intelligent automation transforms print businesses from the inside out.”
This connected, data-driven environment provides Marathon Press with real time visibility across its entire operation. With instant insights into job status and performance, the team can make smarter, faster decisions to maintain peak efficiency. The result is a production floor that operates with greater agility, reliability, and output, delivering on the full performance promise of HP Indigo technology and aligning with how modern businesses work today.
Learn more about how HP Site Flow is helping print businesses like Marathon Press. HP is committed to providing the tools for the Future of Work in print.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.





